Configuring Google UTM tracking allows you to identify and track the origin of visitors to your website. It is particularly useful for analysing marketing campaigns and monitoring performance in Google Analytics.
1️⃣Accessing the settings
To configure UTM tracking, go to:
Settings → Options → Google UTM
2️⃣ Adding your website
Once in the Google UTM section, you can enter the name of your website in the field provided.
Enter the name or domain of the relevant website, then save your configuration.
Example:
www.mysite.com
3️⃣ What are UTM parameters used for?
UTM parameters are information added to URLs to enable Google Analytics to identify where a visitor comes from.
They can be used in particular to distinguish between:
- the source of the traffic (Google, Facebook, newsletter, etc.);
- the medium used (email, social media, etc.);
This allows you to better measure the effectiveness of your campaigns and understand which channels generate the most traffic to your website.
⚠️Key information
To activate the settings:
Settings → Options → Google UTM → enter the name of your website → Save.
Once the configuration has been saved, tracking can be used to better monitor the origin of visits and analyse your campaign performance.
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