What is the difference between a "New email" or "Reply" campaign?

⚠️ Feature available with the Boost My Mail Outlook Add-in and Windows application 

1️⃣Distinction between New email / Reply email

You can access this distinction in the "Campaigns" menu by moving the "New email" / "Reply email" selector, available at the top of the page.

• A "New email" campaign is automatically applied when the user writes a new email.

• A "Reply email" campaign is applied when the user replies to an existing email.

👉 This allows you to adapt the tone, visuals and communication elements according to the type of exchange (first contact or continuation of a conversation).

 2️⃣Define the settings for each campaign

When creating a campaign, go to the "Settings" > "Campaign targeting" tab.

Choose the situation in which your campaign will be used:

• 📨 New email

• 🔁 Reply email

• 📨 +🔁 Both

  

Once these settings have been configured, Boost My Mail will automatically select the appropriate campaign according to the context.
➡️ No further action will be required from the user.

3️⃣Benefits of implementing this feature

New email:

• Helps capture attention from the very first contact.

• Highlights your news, promotions or events.

• Enhances your brand image from the start of the conversation.

Reply email:

• Promotes smoother and more natural communication.

• Avoids repeating promotional visuals in every reply.

• Creates an impression of professionalism without excessive graphics.

In practice, two options are available to you when configuring the settings:

• Display a different banner for replies, separate from the one used in your new emails
• Do not display a banner for reply emails

❓If this feature is not available in your environment, contact us! 😊